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Das sind die nervigsten Werbeformate für Desktop und Mobile

Die “Coalition for Better Ads” will mit Mitgliedern wie Google, Facebook oder dem BVDW und IAB neue globale Standards für Online-Werbung erarbeiten. Welche Formate für Nutzer am nervigsten sind, pr?sentierten die Partner heute. Im Herbst vergangenen Jahres schlossen sich namhafte Unternehmen, Agenturen und Verb?nde zur “Coalition for Better Ads” zusammen. Zum Verbund geh?ren Vermarkter wie…

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P&G-backed group targets annoying ads

The Coalition for Better Ads, which was founded last year by Procter & Gamble Co. and other major players in the industry, today recommended standards aimed at curbing pop-ups and other forms of internet advertising that annoy people using desktop or mobile computers. The Cincinnati-based maker of products such as Pampers diapers (NYSE: PG) is…

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Companies back new online advertising standards

A coalition of ad buyers and sellers including Google and Facebook, as well over 80 trade associations from all over the world has published a new set of better ads standards for desktop and mobile web that it says reflect consumer advertising preferences in North American and European markets. The Coalition for Better Ads said…

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Les formats publicitaires les plus intrusifs selon – Coalition for better ads

La Coalition for Better Ads, association mondiale fondée par les grandes associations (IAB Europe et Etats-Unis, American Association of Advertising Agencies) et les grands acteurs de l’industrie digitale (Google, Facebook), publie ses standards de publicité digitale. Quels formats sont considérés comme les plus intrusifs sur desktop et mobile par les internautes? Six mois après sa…

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