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2017 — The Year Digital Finally Started Growing Up

I am not usually one for nostalgia at the end of a year, or for making predictions. However, when a year has such a clear character, it’s worth breaking a rule with the final London Blog of 2017. The year we’ve just lived through has been a very interesting one, to say the very least. Donald…

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Coalition for Better Ads to Introduce Better Ads Experience Program

The Coalition for Better Ads will begin rollout of a voluntary Better Ads Experience Program to improve the online ad experience for consumers and promote marketplace adoption of the Better Ads Standards. The Data & Marketing Association is a founding member of the Coalition and is proud to support this initiative. It’s imperative for marketers…

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Coalition for Better Ads to Introduce Better Ads Experience Program

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards.  Based on a framework developed by the Coalition, the Better Ads Experience Program will certify web publishers that…

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IAB UK Launches “IAB Gold Standard” to Clean Up Online Advertising

n an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising…

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Did The IAB UK Just Save Advertising — From Itself?

If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focussed on transparency, they need only look at today’s news from IAB UK. Just a day after its figures, with PwC, showed that the humble…

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JustPremium joins Coalition for Better Ads

At JustPremium, we’re committed to raising online advertising standards for the benefit of consumers, advertisers and publishers. Over the past year we’ve developed new ad units that are both more effective and give advertisers greater scope for creativity. We’ve also signed up new publisher networks across 25 countries, offering brands targeted and ‘safe’ advertising environments..…

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Microsoft Joins Coalition For Better Ads

Microsoft has joined the Coalition for Better Ads, an industry association aimed at improving online advertising and marketing. The move is intended to ease consumer frustration. “At Microsoft, we believe in supporting and collaborating with the online advertising industry to develop standards that make the digital ecosystem function better for consumers, marketers and publishers,” Rik…

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Coalition for Better Ads releases guidelines to improve advtg standards

The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000…

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Parempia verkkomainoksia – Coalition for Better Ads

Coalition for Better Ads loi standardit paremmalle verkkomainonnalle Mainonta rahoittaa mediaa ja monenlaista sis?lt?? kokonaan tai osittain. Verkkomainonta mahdollistaa my?s sosiaalisen median palveluja. Kuluttajat ovat kuitenkin usein turhautuneita verkkomainoksiin, jotka h?iritsev?t heid?n k?ytt?kokemustaan – keskeytt?v?t tai hidastavat selailua. My?s mainonnanesto-ohjelmien k?ytt?...

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L’IAB France soutient les recommandations de la Coalition for Better Ads pour une publicité digitale pertinente

Dévoilés le 21 mars (voir archive), les recommandations de la Coalition for Better Ads pour une publicité digitale pertinente sont soutenues par l’IAB France. ?Cette démarche est particulièrement pertinente dans la mesure où c’est la première fois que des recommandations ne sont pas uniquement issues de réflexions de l’industrie, mais élaborées sur des tests approfondis…

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