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Auto-play video and pop-ups named among the most ‘annoying’ ad formats

The report by the Coalition For Better Ads, which includes members such as Procter & Gamble, Google, Facebook, the World Federation of Advertisers and the IAB, is hoping to eradicate annoying ad formats. The Coalition for Better Ads has released its first report today (22 March) as it details the ‘most disruptive’ ad formats for…

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Digital Marketing Can No Longer Hit ‘Snooze’ On This ‘Wake-Up Call’

It has been a turbulent week in mainstream news as well as in digital marketing. Amid all the Google bashing that was the backdrop to this year’s Advertising Week in London, however, it might have been easy to have missed the wake-up call the industry was given. It came in the form of Coalition for…

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Coalition for Better Ads Publishes New Standards

The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to...

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Study: 6 desktop, 12 mobile web ad experiences should be retired

Dive Brief: The Coalition for Better Ads asked more than 25,000 consumers to rank 104 ad experiences so it could identify user experience factors that are most highly correlated with the propensity to adopt ad blocking tech, per a press release. The results show six desktop and 12 mobile ad experiences that fall beneath the…

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IAB Australia joins international Coalition for Better Ads

The Interactive Advertising Bureau of Australia (IAB) has joined the ‘Coalition for Better Ads’ and will work with the international organisation to create local guidelines for online advertising. The international group, which launched last September, brings together trade bodies, publishers, technology companies, advertising and media agencies, and consumer brands such as Unilever and...

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Das sind die nervigsten Werbeformate für Desktop und Mobile

Die “Coalition for Better Ads” will mit Mitgliedern wie Google, Facebook oder dem BVDW und IAB neue globale Standards für Online-Werbung erarbeiten. Welche Formate für Nutzer am nervigsten sind, pr?sentierten die Partner heute. Im Herbst vergangenen Jahres schlossen sich namhafte Unternehmen, Agenturen und Verb?nde zur “Coalition for Better Ads” zusammen. Zum Verbund geh?ren Vermarkter wie…

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P&G-backed group targets annoying ads

The Coalition for Better Ads, which was founded last year by Procter & Gamble Co. and other major players in the industry, today recommended standards aimed at curbing pop-ups and other forms of internet advertising that annoy people using desktop or mobile computers. The Cincinnati-based maker of products such as Pampers diapers (NYSE: PG) is…

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Companies back new online advertising standards

A coalition of ad buyers and sellers including Google and Facebook, as well over 80 trade associations from all over the world has published a new set of better ads standards for desktop and mobile web that it says reflect consumer advertising preferences in North American and European markets. The Coalition for Better Ads said…

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Les formats publicitaires les plus intrusifs selon – Coalition for better ads

La Coalition for Better Ads, association mondiale fondée par les grandes associations (IAB Europe et Etats-Unis, American Association of Advertising Agencies) et les grands acteurs de l’industrie digitale (Google, Facebook), publie ses standards de publicité digitale. Quels formats sont considérés comme les plus intrusifs sur desktop et mobile par les internautes? Six mois après sa…

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Coalition for Better Ads Will Drive Change Consumers Want, And That The Industry Needs

The relationship between consumers and advertising is changing. Advertising has fueled the explosive growth of the Internet and mobile media, bringing access to valuable content, services and applications at little or no cost to consumers.  However, much of this growth has taken place without enough attention to user experience. Consumers have become increasingly frustrated with…

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